Green Business Recognition Program

2019 City Logo

About the Program

The purpose of the Long Branch Green Business Recognition Program is to raise awareness, educate and motivate companies to pursue sustainability as a competitive business strategy and a shared community responsibility.

The Long Branch Green Business Recognition Program (GBR) seeks to highlight and promote businesses and nonprofits that are committed to  environmental stewardship and use sustainable practices in their daily operations.


Promotional Support

- Your business profile will be featured on the Long Branch Green Business web page & promoted on the city’s social media

- Your business will receive a certificate and a window medallion acknowledging your Long Branch Green Business certification along with a digital GBR logo image for your online use.

- Your business will receive a free table at Long Branch Day, where you will be recognized as a Long Branch Green Business


- Assistance with setting up professional energy and waste audits, as well as business‐specific recycling and waste reduction coaching.

- Networking events with fellow Long Branch Green Businesses

- Assistance with applying for the New Jersey Sustainable Business Registry (NJSBR)

Green Business Recognition Program Documents

Participating Businesses

Coming Soon
Business Name: Beach Grille

Business Address: 49 Atlantic Ave

Business Website:

Business Phone: 732-229-5555

About: Beach Grille not only serves up delicious breakfasts and lunches daily (don’t miss the crumb cake!), but they make sure to follow sustainable business practices, earning them recognition from the City of Long Branch as a certified Long Branch Green Business. From sourcing ingredients locally to installing high-efficiency appliances to using environmentally friendly cleaning supplies, owner Fran Schults takes care to minimize her business’ environmental footprint. Growing up Fran’s family recycled before it was fashionable, and those lessons have stayed with her. In addition to regular recycling, Fran recycles her cooking oil and donates excess food from events to several local churches. She uses leftover grounds from a local coffee company in the restaurant’s flower box and the skins from the roasting of the coffee beans (known as chaff) which would otherwise go to waste in her garden as compost. Fran uses recycled products whenever possible (utensils, plates, to-go containers) and has even secured bicycles for staff to encourage biking to work. For their work with local farmers, Beach Grille was recently featured in the county’s Grown in Monmouth Restaurant Week program. They also participated in the Green Team’s food scrap composting pilot program and Fran is hopeful that we can find a way to bring it back.

Griffy's Store Front
Business Name: Griffy's Organics

Business Address: 144 Brighton Ave

Business Phone: 732-200-8055

About: Health and wellness is what Griffy’s Organics is all about, so it’s no surprise that co-owners Avry and Chris Griffin make it a point to follow environmentally friendly business practices. For their efforts, Griffy’s has been recognized by the City of Long Branch as a certified Long Branch Green Business. Over 80% of the fresh fruits and vegetables used in Griffy’s delicious smoothies, juice cleanses and elixirs come from local organic farmers. Honey is also sourced locally. All Griffy’s products are organic, and they press their own sugar cane to preserve the nutrients! Griffy’s even acts as a local supplier itself, providing fresh organic juices to such eateries as Cardinal Provisions and Watermark in Asbury Park, Skillet in Freehold, and our own Rooney’s where they are used as a base for cocktails.
Coming Soon

Business Name: Wild Honeysuckle General Store

Business Address: 50 Atlantic Ave

Business Website:

About: Sustainability is at the core of Wild Honeysuckle General Store, a charming eclectic shop in North Long Branch serving delicious teas, coffee, ice cream, and natural snacks along with a wide selection of eco-friendly products and art and craft items made by local artisans. In recognition of their commitment to green business practices, the City of Long Branch is delighted to recognize Wild Honeysuckle as a certified Long Branch Green Business. Opened in 2022, Wild Honeysuckle focuses on creating community and promoting health and wellness, with a variety of herbal teas, and healthy and gluten-free snack options. Eco-friendly soaps and personal products, like shampoo bars and toothpaste tablets, and healthy cleaning products like laundry and dish soap in bar form, along with kitchen towels made from recycled plastic bottles, are available. The store also sells jewelry from upcycled materials, garden bells from recycled metals, paints that use earth-friendly mineral pigments, and local art made from repurposed and found objects. Clothing, including kimonos and robes made from vintage recycled fabrics, and rain ponchos out of recycled bottles, are also offered. The store’s inventory is evolving based on customer feedback.