City of Long Branch

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SHOP LONG BRANCH A program designed to encourage residents to support local businesses. Individuals who sign up for a SHOP LONG BRANCH card will receive discounts at participating businesses. Discounts will be applied directly to the individuals property taxes or provided in the form of a year-end check for non-residents or those who rent. Businesses that have signed up thus far: Bacon Beach Grille (49 Atlantic Avenue) Becca's Cookie Bar (604 2nd Avenue) Bella's Pizza (425 Liberty Street) Butcher's Block Restaurant (235 West Avenue) BR Help Center (489 Broadway, 2nd Floor) Caputo's Italian Pastry Shoppe (444 Ocean Blvd North) Cortez Cigar (23 2nd Avenue) Dancing Through Life (132 West End Avenue) Finer Details (187 Westwood Avenue) Interworld Highway (205 Westwood Avenue) Jackson Hewitt Tax Service (103 Brighton Avenue) John Guire Supply (187 Brighton Avenue) Lapidus Décor (182 Broadway) Leonard P. Kiczek, Esquire (226 Broadway) Natural Healthcare (10 West End Court) Norah's Irie Jamaican Restaurant (530 Springdale Avenue) Sands Dry Cleaners (444 Ocean Boulevard North) Shelly's Jewels (605 2nd Avenue) Sip's Ace Paint & Hardware (700 Joline Avenue) The Link News (176 Broadway) The Peddler (150 Ocean Boulevard North) V & S Auto Brokers (517 Broadway)    And More To Come! Shop Long Branch cards will be available to all residents and city visitors beginning 10am Tuesday July 30 at various municipality locations including: · Long Branch Public Library - Main (328 Broadway) · Long Branch Public Library - Elberon (168 Lincoln Ave) · City Hall - Information Desk (344 Broadway) · Community Development Office (228 Broadway, 2nd Fl) · Senior Citizens Center (85 2nd Ave) · Recreation Department (231 Wilber Ray Ave) · Chamber of Commerce (228 Broadway, ground level) · BR Help Center (489 Broadway) · Finer Detail (187 Westwood Ave) Each participating business will have a window cling identifying itself as a member of the program. If you are a local business and would like to learn more about the program, or to sign up for the program, please contact Roberto Ferragina of Long Branch's Office of Community & Economic Development  / 732.923.2041

Long Branch Beach Badges Have Gone Mobile

Purchase your Long Branch beach badges in advance on your mobile device via Viply app. Click here to see how it works: #visitlongbranch 

Entry-Level Law Enforcement Exam

Announcement from the NJ Civil Service Commission: The next Law Enforcement Examination (LEE) announcement is planned to be issued on July 1, 2019.  Applications will be accepted until August 31, 2019. Candidates who are interested in employment must submit an application and related fees.  For details, visit:


The City of Long Branch is providing free parking at the municipal lot across from Ocean Place Resort on Ocean Blvd for Long Branch residents. First discussed at the Workshop on April 10, 2019, the Mayor and Council want to provide a free beach parking option for residents in Summer 2019. The municipal lot and adjacent lots can only be used when the lots are open. Lots are sometimes not open in inclement weather. Residents must show proof of residency upon entering the parking lot with both a vehicle registration card AND driver’s license. Only vehicles that are registered to a legal address within the City of Long Branch will be allowed to park for free. People entering the lot will be asked to show the vehicles registration AND the driver’s license of the person operating the vehicle upon entering the lots. These parking lots will be closed when full and will be filled on a first come, first serve basis. To find out more information please call Nick Bucciero in the Police Department at 732-571-5684.

Polling Location Changes

Public Notice Please be advised that the following polling locations have been changed in the City of Long Branch: District # Old Polling Place New Polling Place 1 Elberon Fire House Elberon Library 168 Lincoln Avenue 2 West End fire House West End NJ Repertory (Old West End School) 132 West End Avenue – entrance off Sairs Avenue Hospitality Room 3 West End Fire House West End NJ Repertory (Old West End School) 132 West End Avenue – entrance off Sairs Avenue Hospitality Room 4 Elberon Fire House Elberon Library 168 Lincoln Avenue 5 Operation Life Building Long Branch Senior Center  85 Second Avenue 8 Operation Life Building Long Branch Senior Center  85 Second Avenue 13 Independent Fire House NJ Repertory 179 Broadway – Rear entrance from Municipal Parking Lot This change will take effect for the June 4, 2019 Primary Election and all future elections. Voters affected will also receive a letter in the mail. If you have any questions, please contact the City Clerk’s Office at 732-571-5686 or email Kathy Schmelz, City Clerk – Kathy L. Schmelz, RMC City Clerk

Employee of The Month - October 2019