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Restaurant/Retail Temporary Permits

Attention Long Branch Business Community: In anticipation of Governor Murphy allowing the further re-opening of restaurants and retail businesses with restrictions and/or modifications, we have created temporary permits to allow restaurants and retail businesses to open with expanded usage modifications. Again, this is all contingent upon Governor Murphy lifting some restrictions currently in place. By allowing restaurants and retail to view and fill out these permits in advance, we look to provide our business community more time to prepare for this next phase. Below is a more detailed explanation RESTAURANTS: As part of an effort to support the local economy, the City of Long Branch has determined that some local restaurants may be able to temporarily establish outdoor seating for their establishments with the issuance of a temporary use permit. These permits may allow restaurants, on a case-by-case, limited basis, to expand the areas available for outdoor seating. The temporary use permit for outdoor dining is only for restaurants with an active mercantile license from the City of Long Branch. If the restaurant currently has approved outdoor dining the temporary use permit is only necessary if the restaurant wishes to temporarily expand their approved outdoor dining space. RETAIL: The City is also issuing temporary use permits for outdoor retail sales for businesses with an active mercantile license from the City of Long Branch. This is to allow for the outdoor display and sale of merchandise. The temporary use permit is only valid during normal business hours. Restaurants and businesses interested in applying for a temporary use permit can find the corresponding application below. Completed applications should be sent to the City Clerk There is no fee for a temporary use permit for qualifying restaurants and businesses. *Temporary use permits shall be restricted to normally permitted current zoning activity and shall be related to the principal commercial activities in operation on the subject property. Temporary use permits shall not be issued to occupy unimproved properties or areas identified as open space, preserve, drainage or detention areas, or landscape buffers. Safe ingress and egress shall be provided to the site, including emergency access measures at all times. If the applicant does not own the area, a letter from the property owner granting permission to utilize the subject area identified within the temporary use permit, during the requested time period, shall be provided by the applicant. All restaurants and businesses receiving the temporary use permit must comply with the requirements of social distancing and other regulations in accordance with applicable Executive Orders issued by New Jersey Governor Phil Murphy. - Temporary Dining Permit.pdf  - Temporary Outdoor Retail Sales Permit.pdf

July 4th, 2020 Oceanfest - Cancelled


Food Pantries/ Kitchens        Lutheran Church of the Reformation   992 Broadway, West Long Branch 07764   732-229-9180  Tuesday 7pm-8pm   Saturday 830am-10am      St. Vincent DePaul Society at Holy Trinity Church, Christ the King Parish   385 Division St., Long Branch 07740   732-222-3216  Wednesday 11am-1pm       St. Vincent DePaul Society at St. Michael’s Roman Catholic Church   6 West End Court, Long Branch 07740   732-222-8080  3rd Saturday 12:30pm-4:30pm       St. Luke’s Methodist Church Food Pantry   535 Broadway, Long Branch 07740   732-222-1341  Every other Friday 3pm-5pm    **Community Dinner from 4-5pm every Tuesday     First Baptist Church   499 N. Bath Ave., Long Branch 07740   732-229-1453   2nd Thursday & Fourth Thursday 12pm-4pm       Second Baptist Church   93 Liberty Street, Long Branch 07740   732-229-2035  **Meals at Noon       St. Brigid’s Food Pantry at St. James Episcopal Church   300 Broadway, Long Branch 07740   732-222-1411  Monday & Wednesday 11am-2pm       ** = meals


** MAIL PAYMENTS TO 344 BROADWAY, LONG BRANCH NJ 07740 or pay online here (LONG BRANCH)- Mayor John Pallone made an announcement Tuesday that the City Council plans on voting to extend property tax payments. A special meeting has been called for Thursday, April 30th at 4pm to enact this new order by resolution.  This comes after the Executive Order No. 130 that Governor Murphy put out on Tuesday which allows municipalities to extend the grace period for property tax payments from May 1st to June 1st. This means that towns can extend the usual 10 day grace period longer, where no interest or penalties can incur, until June 1st. This extension provides much-needed relief to homeowners struggling financially as a result of the COVID-19 pandemic.  “When the Governor made this announcement, I immediately called Council President Bill Dangler to let him know this was an option for our city and he agreed with me that this was something we needed to do,” Mayor Pallone stated.  “We understand this is a very difficult time. It is important that our residents know we are there for them and we are in this together,” Council President Bill Dangler said.   For general information, residents can go to or call city hall 732-222-7000. For coronavirus updates, residents can go to  

Long Branch Community Connect!

Introducing Long Branch Community Connect!!  A collection of Long Branch Businesses that have created new ways to keep you active, positive & connected during the coronavirus crisis. The page focuses on local online services and positive virtual programs to keep you connected during this challenging time. Examples of these may include, but are not limited to virtual story time, yoga, music, song, resources, dance, art programs, book clubs, exercise, therapeutic, educational, healthy diet, support groups, etc.  If your Long Branch business is offering these or similar online programs, please fill out the short form at: to be added to this page! All Long Branch Businesses that offer online services or specials specific to the current crisis are welcome to request to be listed.  Restaurant owners please sign up for our Local To Go page at:

Long Branch Local To Go

Introducing Long Branch Local To Go! For a list of Long Branch Restaurants offering delivery and/or take-out services during the Coronavirus crisis visit:! Please help to support these local restaurants that have remained open to serve our community! TO BE ADDED TO OUR PAGE VISIT:  

Long Branch Offices CLOSED to the Public

Attention Long Branch residents: Beginning Monday March 16, 2020, Long Branch offices will be CLOSED to the public to protect residents and employees and to help stop the spread of the Coronavirus. However, our staff will be available to assist you by phone or email. Please check our website at to find phone numbers, emails, and forms. You can also contact the department you are looking for by calling 732-222-7000. We will be updating our website constantly with modifications to any services. Thank you for understanding. Please also sign up for Long Branch Alerts at to receive the most up to date texts, calls, and emails. Administration - 732-571-5645 -  Building - 732-571-5690 -  City Clerk - 732-571-5686 -  Finance - 732-571-5688 -  Fire Bureau - 732-571-5651  Health - 732-571-5665 -  Library - 732-222-3900 - Personnel - 732-571-5662 -  Planning/Zoning - 732-571-5647 -  Public Works - 732-571-6520 -  Purchasing - 732-571-5656 -  Recreation - 732-571-6545 -  Senior Center - 732-571-6542 -  Tax Assessor - 732-571-5658 -  Tax Collector - 732-571-5657 -  UEZ - 732-923-2040 - 


Long Branch has a new and improved system for keeping in touch with our residents.  We are calling it Alert Long Branch and the service is being provided by Click the link above to sign up.  We plan to use Alert Long Branch for more than just emergency alerts, in the near future we will use it for community notifications.  

Coronavirus Information

Click here to go to the Long Branch Health Department Page regarding Coronavirus (COVID-19)

Long Branch Summer Employment

Mosquito Madness Program

Commercial Parking Permits

City of Long Branch Commercial Vehicle Parking Permit Program The City has passed an ordinance requiring that those who want to park a commercial vehicle on any city street between 8pm and 7am must first obtain a Commercial Vehicle Parking Permit. The vehicle registration and applicant’s driver license must bear the same address within the City of Long Branch. The number of permitted commercial vehicles to be parked on the street is limited to one per residence or Postal Address. Permits for commercial vehicles to be parked on the street will be issued by the Police Department’s Traffic Unit. The charge will be $25 per permit per year (not pro rated). The fee is based on the cost to the city of operating the program. As of January 1, 2020, Long Branch will give commercial vehicle owners 60 days to comply, and then summonses will be issued. To apply for a permit, please visit: From the ordinance 325-3 L (2), “No commercial vehicle, trailer, truck, van, taxi, bus, (school or otherwise), tow truck, limousine, recreational vehicle or vehicle, trailer, truck, van, taxi, bus (school or otherwise, tow truck, limousine, recreational vehicle with lettering or design showing the name and/or contact information of a commercial service thereon (a “prohibited vehicle”) may park on streets within the City between the hours of 8:00pm and 7:00am, seven (7) days a week, without a permit issued in accordance with this ordinance. “Commercial Vehicle” is defined as any commercial vehicle either by the State of New Jersey or the state in which the vehicle is registered.“


SHOP LONG BRANCH A program designed to encourage residents to support local businesses. Individuals who sign up for a SHOP LONG BRANCH card will receive discounts at participating businesses. Discounts will be applied directly to the individuals property taxes or provided in the form of a year-end check for non-residents or those who rent. Businesses that have signed up thus far: Bacon Beach Grille (49 Atlantic Avenue) BBQ & Salad Shack (138 Myrtle Avenue) Bella's Pizza (425 Liberty Street) Bell Liquors (706 Broadway) Butcher's Block Restaurant (235 West Avenue) BR Help Center (489 Broadway, 2nd Floor) Caputo's Italian Pastry Shoppe (444 Ocean Blvd North) Cortez Cigar (23 2nd Avenue) Dancing Through Life (132 West End Avenue) Finer Details (187 Westwood Avenue) Interworld Highway (205 Westwood Avenue) Jackson Hewitt Tax Service (103 Brighton Avenue) Lapidus Décor (182 Broadway) Leonard P. Kiczek, Esquire (226 Broadway) Natural Healthcare (10 West End Court) Norah's Irie Jamaican Restaurant (530 Springdale Avenue) Sands Dry Cleaners (444 Ocean Boulevard North) Shelly's Jewels (605 2nd Avenue) Sip's Ace Paint & Hardware (700 Joline Avenue) The Link News (176 Broadway) The Peddler (150 Ocean Boulevard North) V & S Auto Brokers (517 Broadway)    And More To Come! Shop Long Branch cards are available to all residents and city visitors at various municipality locations including: · Long Branch Public Library - Main (328 Broadway) · Long Branch Public Library - Elberon (168 Lincoln Ave) · City Hall - Information Desk (344 Broadway) · Community Development Office (228 Broadway, 2nd Fl) · Senior Citizens Center (85 2nd Ave) · Recreation Department (231 Wilber Ray Ave) · Chamber of Commerce (228 Broadway, ground level) · BR Help Center (489 Broadway) · Finer Detail (187 Westwood Ave) Each participating business will have a window cling identifying itself as a member of the program. If you are a local business and would like to learn more about the program, or to sign up for the program, please contact Roberto Ferragina of Long Branch's Office of Community & Economic Development  / 732.923.2041