City of Long Branch


Code Blue

The NWS in Mount Holly has issued a weather forecast which calls for temperatures to fall within the prescribed Code Blue Alert thresholds. As such, pursuant to the law, effective 6:00 pm on Wednesday, November 30th 2022 and continuing until 9:00 am on Friday, December 2nd 2022, a Code Blue Alert has been issued for Monmouth County.

Commercial Vehicle Parking

Certain vehicles, equipment and trailers are prohibited from parking on any street within the city from 8:00 pm – 7:00 am.  Please see Ordinance: may apply for a permit by visiting:

Long Branch Soars to Silver Status with Sustainable Jersey

Members of the Green Team, Environmental Commission and City Government were honored at the Sustainable Jersey luncheon, part of the 107th League of Municipalities Conference in Atlantic City on November 15th. The City of Long Branch was notified that it has achieved the coveted Silver certification with Sustainable Jersey. Only 65 out of 465 participating municipalities have achieved Silver Certification over the past 3 years. Only 8 municipalities received Silver status this year in Monmouth County.  Municipalities that earn Sustainable Jersey’s prestigious certification awards are considered by their New Jersey peers, state government, field experts, and civic organizations to be leaders in the state. To obtain this award, communities must meet rigorous standards in environmental leadership.  “Long Branch is working hard to be a City that continues to prove our dedication to sustainability and future generations. We achieved Bronze Status in 2019 and are proud to have built on our successes to achieve Silver Status”, said Mayor John Pallone. In order to certify with Sustainable Jersey for Silver Certification, the City had to complete and document a wide range of sustainable actions with rigorous standards. Focus areas included Art, Community Partnership and Outreach, Diversity and Equity, Energy, Food, Land Use and Transportation, Local Economies, Natural Resources, Public Information and Engagement, and Waste Management.  “The Green Team and Environmental Commission appreciates the tremendous support we received from the city which enabled us to partner together and make Long Branch a greener place to live and work”, said Long Branch Green Team Co-Chair, Rich Catanese. Sustainable Jersey is a network and movement of municipalities, schools and school districts working collectively to bring about a sustainable New Jersey. It interacts with state agencies, non-profit organizations, foundations, academia, and industries to research what communities could, and should, do to contribute to a sustainable future.   The City of Long Branch would like to thank all the committed City Employees and Volunteers whose efforts helped the City achieve its Sustainable Jersey Silver Status. 

2023 Seasonal Beach Badge SALE!


 (LONG BRANCH, September 28, 2022) - The City of Long Branch introduced an ordinance this evening at the council meeting that transfers ownership of almost four acres of land and buildings at Monmouth Medical Center from RWJ Barnabas Inc. to Long Branch. The properties are located on the corners of Third and Bath Avenues (map attached). The City will be acquiring the Ronald McDonald House which is currently being used only as administrative offices, as well as vacant apartments, the former Kindercare building, and the abandoned Auxiliary Hall that fronts on Bath Avenue. The Kindercare Building will be the new municipal court and the new Health and Communications Center will be located at the existing Ronald McDonald House and attached apartments.  “We want to thank RWJ Barnabas for their generous donation of the land and buildings to the City of Long Branch. We appreciate the partnership we have with RWJ Barnabas and their continued support for the city,” Mayor John Pallone said.  Mayor John Pallone explained that the costs to renovate and complete these new projects will not be at the expense of local property taxes. "The State of NJ through the efforts of Governor Murphy and Senator Vin Gopal secured $2 million for the Health and Technology Center and Congressman Frank Pallone matched it with $2 million from the federal government. The money to renovate and complete the new municipal court will also come from the federal funds given to the City by the American Rescue Plan," Mayor Pallone said.   "The City will not incur any costs for acquiring the land and buildings for our new campus. Monmouth Medical Center has gifted the property for the projects. The City will actually save money from the rental costs it pays to maintain the municipal court at the Garfield Grant building on Broadway, which it does not own," Mayor Pallone continued.  "We are very happy to donate these buildings to the City of Long Branch. Monmouth Medical Center will continue renovations and upgrades at the Long Branch hospital and develop services and programs that support the new Long Branch Health and Technology Center," said Bill Arnold.  Mayor Pallone explained that Long Branch will relocate all its health services to the new campus including its Health Department, vaccine and testing clinics and rabies program for animals.  "The plan is to provide expanded health and wellness programs for our residents such as physical fitness, healthy eating and cooking. We will utilize the outside areas for recreational activities such as a walking path and gardening," the Mayor said.  "The telecommunications portion of the City's plan addresses the digital divide in Long Branch highlighted by the pandemic. Many residents lack access or training to use a computer, which is so important for virtual work and educational opportunities. This training center will bridge the digital divide for telehealth and telework purposes," Council President Rose Widdis said.  "The Long Branch Library will also transfer some of its computer and social services programs to the Health and Technology Center," Widdis continued. Once the property is transferred to the City, architectural design proposals will be executed for the renovated buildings. The City will take over the property beginning January 1st. 


(Long Branch) – The City of Long Branch approved a resolution at the council meeting on September 28th to hire new Public Safety Director, William Broughton. This comes after the retirement of Domingos Saldida who served the city for two years before relocating to another state with his family.  William Broughton has spent 26 years in law enforcement.  William started his career as a patrolman in Teaneck in 1983.  He rose to the rank of Sergeant in 1988.  In 1991, William’s law enforcement career continued to advance as he was promoted to the rank of Detective Lieutenant, where he led the Juvenile Bureau.  In 1994, he was assigned to the Detective Bureau, where he served as Commander of all adult criminal investigations. William Broughton was promoted to Captain in 2003, heading Auxiliary Services, which included administration, budget, facilities, and equipment for the Teaneck Police Department.   Recognized as a high potential executive in law enforcement, William’s career continued to advance in responsibility in 2005, when he was sought out by the newly elected county Sheriff and accepted the position of Chief of Department at the Bergen County Sheriff’s office, where over 550 employees serve.  He was responsible for the budget, capital projects, court security, prisoner transportation, facilities security, crime scene investigations, warrant and process service, as well as internal affairs.  In 2009, William retired from the Sheriff’s Office as an Undersheriff. The following year, William Broughton was hired as the Township Manager for the Township of Teaneck.  He proudly served in this position for over 9 years. As Township Manager and Chief Executive, William oversaw the day-to-day operations of all Township departments including police, fire, public works, and administered an annual budget of over $70 million.  William is a proud recipient of the Bergen County NAACP’s Reverend Edward P. Dixon III Community Service Award, The Teaneck Chamber of Commerce Public Service Award and the Teaneck Comes Together (TCT) Champion Award.   Additionally, he has received numerous other commendations and resolutions throughout his law enforcement and public service career.   William Broughton serves on the Finance and Ushers ministries of his church and is proud to live a life grounded in the word of God.  He is married to his soul mate and best friend, Sandy.  They have four children, Stephen, Tyler, Gabrielle and Ariana. “We are very fortunate that William Broughton applied to this position. He has a lot of great ideas for our city and we are excited to get started,” Mayor Pallone said.

New Jersey American Water - Long Branch Project

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Cable Commission Vacancy

The Long Branch Cable Commission is looking for new members to help reinvent the commission. We currently have several vacancies for specialized roles including a liaison with local businesses, a liaison to the city council, internship management, finance, programming and special projects. The cable commission's mission focuses on being the conduit between Comcast and its customers within Long Branch. Adding to that in the coming year includes community outreach, partnering with other city commissions, supporting content creation for all that are interested as well as several other programs.

Council Meeting Dates


We would like to give you an update about the drainage and roadway improvement project on Long Branch Avenue that will alleviate existing flooding issues.  Throughout town there has been a lot of construction and road improvement projects and we want to assure you that Long Branch Avenue is part of these improvements.  Due to supply chain issues, materials needed for this project have been back ordered.  Our City Engineers anticipate that the project will start in early June.   We look forward to alleviating the flooding issues and completing the project with new curbing and sidewalks as needed and new resurfacing of the road from Broadway to Joline. Thank you.

Utility Assistance Program:

To be eligible for LIHWAP assistance, applicants must be water/sewer bill holders who areresponsible for paying their water and sewer bills directly to the water/sewer provider. Also,applicants’ total gross household income must be at or below 60% of the state median Income($6,439 a month for a family of four). The LIHWAP frequently asked questions webpage, availableat has additional information aboutmaximum income limits and other items.Participants in the Low-Income Home Energy Assistance Program (LIHEAP) are automaticallyeligible for LIHWAP assistance so long as they are water/sewer bill holders.People can apply online through the DCAid application portal at without computer or internet access can call 1-800-510-3102 to be directed to one of thecommunity action agencies to assist them with starting, completing, and submitting an applicationonline.

Would you like to share your ideas and priorities with a Councilmember?

Appointments are available to meet with them in City Hall on the   first Wednesday of each month.Call the Clerk’s Office at 732-571-5686 by noon on the prior Monday to schedule your meeting. Appointments will be in 30-minute increments.

COVID Rental Assistance Program


Emergency Rental Assistance

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LB Environmental Commission vacancy

Long Branch Newsletter

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Arts and Cultural Center

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Special Event Notice

CITY OF LONG BRANCH NOTICE As per city Ordinance 247-4 “Permits for Special Events” no events or gatherings can be held on municipal property (parks or beaches) without submission of a Special Event Application or a Wedding Application. Fees and insurance applies to all submissions. No alcohol or generators are allowed on municipal property either. For more information contact Danna Kawut at or refer to:


Long Branch has a new and improved system for keeping in touch with our residents.  We are calling it Alert Long Branch and the service is being provided by Click the link above to sign up.  We plan to use Alert Long Branch for more than just emergency alerts, in the near future we will use it for community notifications.