City of Long Branch

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General Information
William Broughton - Director of Public Safety
Phone Numbers
Emergencies: Dial 911
344 Broadway
Long Branch,




Reminder: Long Branch has a Commercial Vehicle Parking Permit Program

The City has an ordinance requiring that those who want to park a commercial vehicle on any city street between 8pm and 7am must first obtain a Commercial Vehicle Parking Permit. The vehicle registration and applicant’s driver license must bear the same address within the City of Long Branch. The number of permitted commercial vehicles to be parked on the street is limited to one per residence or Postal Address.
Permits for commercial vehicles to be parked on the street will be issued by the Police Department’s Traffic Unit. The charge will be $25 per permit per year (not pro-rated). The fee is based on the cost to the city of operating the program. Summonses may be issued to commercial vehicle owners who do not comply.
To apply for a permit, visit:

Step 1: Find out if a CODE BLUE alert has been used by calling 732-222-1000 or checking the electronic signs around town. It will also be listed on our city website (, social media, and our email blast.

Step 2: Call 732-222-1000 and give your location where you would like to be picked up.

Step 3: A taxi cab will pick you up and bring you to a Monmouth County CODE BLUE approved hotel for the night(s). Return transportation will also be provided by a taxi cab.

Things to Know:

• There is no cost

• This is all funded and organized through the county and city

• The city will be coordinating all transportation

• Questions? Call 732-222-1000



Introducing the SAFE PLACE Program!

Long Branch Police Department is proud to join Asbury Park and Red Bank as the first local organizations to partner with the Monmouth County Prosecutor's Office as pilots of MCPO SAFE PLACE. 

The program is designed as a partnership with local businesses in providing a safe place for the reporting of bias incidents and hate crimes. Participating locations display brightly colored decals in an entrance area, to show that the location will provide a safe environment for individuals to call 911 for assistance.

LBPD encourages interested businesses, social organizations, and schools to participate. Participation is FREE and “the only requirement is twofold: if a victim of any crime (especially a hate crime) enters the premises, call 911 immediately; and allow the victim to remain on the premises until police arrive”.

To learn more about participating, visit: or contact the Monmouth County Prosecutor’s Office at or Long Branch Police Department at or

Many police reports can be made online!

Non-violent crimes such as theft (under $200), damaged or lost property and matter of record reports can be made online 24 hours a day.

To report a non-violent crime online visit:


Public Notice from the LBPD Detective Bureau:
LBPD reminds residents to lock their vehicles and NEVER leave keys, fobs, purses, wallets or any valuables on seats, the dash or anywhere in sight! NEVER leave boxes, bags, tools or equipment in the back of an open pick up! Take your belongings with you. Most instances of car burglaries can be avoided by simply locking the vehicle and removing any valuables that may attract a thief.


Long Branch has a new and improved system for keeping in touch with our residents. We are calling it Alert Long Branch and the service is being provided by smart911. Sign up today to receive emergency alerts and notifications by phone, text and/or email. We plan to use Alert Long Branch for more than just emergency alerts, in the near future we will use it for community notifications.

In the event of a power outage, JCP&L reminds customers to report it using one of the following methods:

• Report online at

• Call 888-LIGHTSS (888-544-4877)

• Text OUT to 544487

Remember to steer clear of downed power lines. Always assume they are live and dangerous.

Downed power lines should be reported immediately to 888-LIGHTSS (888-544-4877) or your local police or fire department.

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The City of Long Branch Police Department is committed to providing a safe community and improving the quality of life for all people. We accomplish this by delivering quality police services and enforcing laws with equality and impartiality. In partnership with the community, we reduce crime through public education, prevention, and awareness. In meeting this objective, we demand of ourselves the highest professional standards and dedication to our core values.


In our actions, conduct, and job performance. Committed to training, education, individual self-discipline, service orientation and other attributes of a true professional.


For all citizens, each other, and for differing points of view, regardless of age, race, gender, appearance, individual beliefs, or lifestyles.


Truthful & honest in word and deed. Ethical, being guided by the concept of fundamental fairness in everything we do, doing what is right.


To the organization, each other, our families, and the citizens we serve. Empower department members and citizens to work together to solve community problems.


In everything we do. Seeking to improve and excel, always.

Police Department is located at the rear of the building in the lower level. 

For Emergencies Dial 9-1-1

Non-Emergencies 732-222-1000

City Hall Main No. 732-222-7000