City of Long Branch

General Information
Jacob Jones
Assistant Director
Richard Thompson
Assistant Housing Technician
Tonya Medina
Data Entry Clerk
Rosemarie Nolan
Phone Numbers
Fax: 732-263-0218
Emergencies: Dial 911
577 Broadway
Long Branch,

Monday - Friday 8:30 am - 4:30 pm

Shop Long Branch



A program designed to encourage residents to support local businesses.

Individuals who sign up for a SHOP LONG BRANCH card will receive discounts at participating businesses. Discounts will be applied directly to the individuals property taxes or provided in the form of a year-end check for non-residents or those who rent.

Businesses that have signed up thus far:

10PRL (515 Bath Ave, 2nd Fl)

Bacon Beach Grille (49 Atlantic Avenue)

BBQ & Salad Shack (138 Myrtle Avenue)

Bella's Pizza (425 Liberty Street)

Bell Liquors (706 Broadway)

Butcher's Block Restaurant (235 West Avenue)

BR Help Center (489 Broadway, 2nd Floor)

Caputo's Italian Pastry Shoppe (444 Ocean Blvd North)

Cortez Cigar (23 2nd Avenue)

Dancing Through Life (132 West End Avenue)

Finer Details (187 Westwood Avenue)

Funding Opportunities of America (Online)

Leonard P. Kiczek, Esquire (226 Broadway)

Long Branch Distillery (199 Westwood Avenue)

Max's Bar & Grill (25 Matilda Terrace) 

Natural Healthcare Center (10 West End Court)

New Life Chiropractic (236 Second Avenue)

Norah's Irie Jamaican Restaurant (530 Springdale Avenue)

Shelly's Jewels (605 2nd Avenue)

Sip's Ace Paint & Hardware (700 Joline Avenue)

The Butcher's Block (235 West Ave)

The Peddler (150 Ocean Boulevard North)

V & S Auto Brokers (517 Broadway)

The White Chapel Projects Brewery (15 Second Avenue) 

   And More To Come!

Shop Long Branch cards are available to all residents and city visitors at various locations including:

· Long Branch Public Library - Main (328 Broadway)

· Long Branch Public Library - Elberon (168 Lincoln Ave)

· City Hall - Information Desk (344 Broadway)

· Community Development Office (228 Broadway, 2nd Fl)

· Recreation Department (231 Wilber Ray Ave)

· Chamber of Commerce (228 Broadway, ground level)

· Finer Detail (187 Westwood Ave)

Register your card here!

Need Help?

Reach out to Property Tax Cards through email at 


call their support line at 732-946-0919

Each participating business will have a window cling identifying itself as a member of the program.

If you are a local business and would like to learn more about the program, or to sign up for the program, please contact

Richard Thompson of Long Branch's Office of Community & Economic Development  / 732.923.2041